Another way to sell your products like Gutter Topper is to also charge for all the accessories such as, A Gutter tune-up (cleaning out the gutters, tightening up any loose fasteners and resealing any seams), End Caps, Diverters, 2nd story installations and miters in addition to the per foot charge for the installation of the product. Your customers will understand those extra charges as long as its part of the system you sell which is to also focus on the value of the product.
A slideshow that focuses on the features, independent testing, your company, and a brief explanation of the different systems also available on the market in addition to the movie/video that is provided by Gutter Topper.
And finally, provide an economic incentive to purchase at the time the estimate is presented to ALL decision-makers – never provide an estimate to incomplete buying parties.
There is more to both of these selling programs that I would be happy to discuss privately with anyone who’s interested.